Project Description
Not only is 7‑Eleven encouraging Slurpee flavor-mixing with its ingenious MixMaker dual-chambered cup and valve straw, the retailer is mixing up the Slurpee summer season with its popular MixMaker Summer Concert Series. Laura Gordon, 7‑Eleven’s senior brand director, says, “7‑Eleven is always looking for new ways to enhance the Slurpee experience, and the MixMaker concerts have been huge hits this summer.” With up-and-coming talent performances and bargain $7.11 prices, the Slurpee concerts are in high demand.
